Fans control the performance with Genius Live, Genius’s virtual concert platform. During the summer of 2021 while I was the Design Intern for Genius, my merchandise designs were chosen by the artists’ teams and sold to fans before and during the concerts through the Genius Live platform. I gained experience in merchandise design and communication between event stakeholders as well as preparing files for production and pitching my concepts to multiple teams.

Top: BKTHERULA and DDG merchandise

Bottom: DDG merchandise process